Archive for the ‘Miscellany’ Category

Staff Motivation and Employee Engagement

Tuesday, April 13th, 2010

promotional scratchcardsThe problem: increasing productivity without spending a fortune or upsetting the status quo.

One solution: an online scratchcard promotion

We’ve developed an online promotional scratchcard system that fits the criteria to a “T”. Scratchcards can be delivered via e-mail or a web page link and have the same promotional benefits and user enjoyment as a printed one yet cost significantly less (and are less messy!).

The game can be completely personalised and branded so they make an ideal way to broadcast internal messages.

People do like a scratchcard – it’s to do with the interactivity – and the chance of winning something. So, using an online scratchcard promotion to motivate your staff increases the likelihood of a successful result.

You can try our promotion for nothing to see how it works – the main prize is a free promotion so you could end up getting yours for nothing. Give it a go>>

For more information on how it works >>

A few ideas for using them:

  • Incentivise your sales force
  • Say “Thank you” to your employees
  • Transmit corporate messages in an entertaining and involving way
  • Motivate employees to become stakeholders

Scratchcards – The Perfect Promotion?

Monday, February 9th, 2009

nha_scratchcardsScratchcards or Scratch Cards? Whether it’s one or two words doesn’t really matter. We think they’re one of the best promotional vehicles in existence. We’ve been producing personalised scratchcards for many years now – have to hold up a hand and confess to producing thousands and thousands of the little beauties for a timeshare operation in Central London (but it was in the late 80’s so please excuse us) – and in that time we’ve produced all sorts of games.

Why Scratchcards?

  1. Interactivity: for a start people just love them; give someone a scratchcard and they’ll have the latex off before you can blink, especially with the added frisson of winning something for nothing.
  2. Memorability: interactivity provides an attractive bonus in the form of memorability. People just appear to be better able to remember a promotion/brand when they’ve had do something mechanical
  3. Adaptability: with nothing coming “off the shelf” the game, the design and everything else can be tuned to provide a completely personalised promotion to support any marketing activity you like and enhance brand values.

They’re Cheaper than ever

Historically small print runs of just a couple of thousand cards have looked disproportionally expensive. There are three separate processes involved, each with its own minimum charge, so economies of scale didn’t kick in until you produced 5000 or so cards.

The introduction of more modern machinery and techniques has seen the production costs fall so that the minimum cost is now getting on for half what it was ten years ago.

Nowadays you can have your own personalised scratchcard promotion, with a game tailored to your exact needs for well under £1000.

Hello world!

Monday, February 2nd, 2009

Snow Everywhere – At Least There’s One Saving Grace

Monday morning and London and the South East are covered in snow. Traffic is creeping about slower than the bipeds and the bizarre London public transport system has ground to a halt again. No point in trying to ride the bike in this weather so it’s a day working from home.

So finally, after months of sitting in the “I must find time to do that” pile the NHA Design blog has arrived.

We have loads of experience with html. the building blocks of conventional web sites, and even Joomla, the open source content management system of choice. So what do we choose for the new blog? Let’s try something we know absolutely nothing about: Wordpress. It has become the blogging tool for millions so it makes sense for us to find out what it’s all about and provide another service for our clients.