Complimentary Guide to Scratchcards

Scratchcards are a great way to achieve many marketing and  promotional aims. They’re highly flexible and people just love them: give someone a scratchcard and they just can’t resist.

A scratchcard promotion can be tailored to dovetail exactly with your marketing aims whether it’s incentivising a sales force, attracting visitors to an exhibition stand, raising awareness of your product or simply saying “Thank you” to your long-suffering staff.

Printed scratchcards have been around for years and come in a variety of sizes, formats and games. Online games are a relatively new idea and, until recently, have been limited to the gambling industry type cards rather than being a viable promotional tool.

Now they’re available online with substantial savings when compared to the cost of traditional printed cards.

We’ve  updated our “Guide to Scratchcards” which you can download here

promotional scratchcards

Carte Blanche Scratchcard Tags

Having produced a conventional scratchcard promotion for Carte Blanche during 2010 they contacted us again in late Summer, 2011, having been badly let down by a Chinese supplier.

At short notice they needed 90,000 tags to accompany their Tatty Puppy range. Each tag to have an individual number which the buyer could register on the web site for extra goodies. The main issue was going to be delivery – shipping to China is never a quick option.

Normal production time for scratchcards is around two weeks but we managed to twist a few arms and despatch them within 7 days – narrowly meeting the target date so the tags could be applied to the Tatty Puppies and be sent back to the UK in time for Christmas.

carte blanche scratchcards

A further 30,000 were produced and despatched to China a month later for the follow-up production run.

Update: And another 19,ooo in November. With yet more in January 2012 – another 12,000.

Staff Motivation and Employee Engagement

promotional scratchcardsThe problem: increasing productivity without spending a fortune or upsetting the status quo.

One solution: an online scratchcard promotion

We’ve developed an online promotional scratchcard system that fits the criteria to a “T”. Scratchcards can be delivered via e-mail or a web page link and have the same promotional benefits and user enjoyment as a printed one yet cost significantly less (and are less messy!).

The game can be completely personalised and branded so they make an ideal way to broadcast internal messages.

People do like a scratchcard – it’s to do with the interactivity – and the chance of winning something. So, using an online scratchcard promotion to motivate your staff increases the likelihood of a successful result.

You can try our promotion for nothing to see how it works – the main prize is a free promotion so you could end up getting yours for nothing. Give it a go>>

For more information on how it works >>

A few ideas for using them:

  • Incentivise your sales force
  • Say “Thank you” to your employees
  • Transmit corporate messages in an entertaining and involving way
  • Motivate employees to become stakeholders

Online Scratchcards – The Perfect Promotional Tool

We’ve been producing printed scratchcards for years – starting with masses of the little blighters for a timeshare operation in Leicester Square but don’t hold that against us. Over the years the cost of producing scratchcards has dropped significantly but, even so, the processes involved dictates an effective entry level of 1,000 cards and not insubstantial amounts of cash.

Because of this we receive many more enquires than orders – so now we’ve developed a promotional scratchcard system that can be played online. And can be delivered at a fraction of the cost of a conventional printed scratchcard.

A promotion can be delivered to your target via a link on your website or in an e-mail and can be used for any number of things:

  • target new business prospects
  • remind lapsed customers of your existence
  • incentivise your staff
  • promote a new product or service
  • boost traffic to your website

The promotion can be fully branded and customised to reflect your brand values and design themes.
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