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Leaflet Design

Alex Lawrie Factors / Lloyds TSB

direct mail

Brief

Produce Case History booklets which reflected an existing style and format.

Special Requirements

Rewrite copy supplied by a number of sources so that it followed the same style.

Elements

  • Copywriting
  • Leaflet design
  • Page make-up
  • Photography
  • Picture research
  • Repro and print

Format

12 page 1/3 A4 booklets printed in 4 colours process (plus a special green in the case of the Alex Lawrie Factors booklet) and varnished.

See also Direct Mail design

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