Corporate Identity and Logo Design
Rockson International
Brief
Produce corporate identity for a large organisation with varied global interests
Tone
Clean and elegant, yet solid and upstanding but NOT heavy
Usage
- Corporate identity design
- Company logo design
- Stationery
- Small internal signage
STAGE 1
Prepare selection of concepts, grouped by family
STAGE 2
After extensive client feedback, finish up shortlist, working up each to show initial usage
STAGE 3
After final client evaluation, prepare final artwork, usage document and print
