Title and Market
Following the success of "Shell in the CIS" Shell asked NHA to produce a similar magazine for the Caspian region.
Maintain the Shell corporate style but allow for a whole range of languages: English, Russian, Azeri, Turkmen and Kazakh (made harder because the full Azeri and Turkmen alphabets require specific typefaces).
From raw editorial supplied, we re-write the articles and editorial to maintain a consistent style throughout the magazine.
Liaising with offices in Turkey, Kazakhstan and Moscow proofs are exchanged and updated via e-mail and the web.
We use a mix of conventional litho printing for the English and Russian versions together with digital printing for the Azeri, Kazakh and Turkmen editions.